Messaging and Naming
Consumers seek out brands that reflect evolving cultural shifts in and outside the company.
At Odgis + Co, we design creative solutions that will help you formulate or adopt consistent and clear brand messaging that all internal and external stakeholders can embrace.
At Odgis + Co, we design creative solutions that will help you formulate or adopt consistent and clear brand messaging that all internal and external stakeholders can embrace.
- Clarity Over Complexity Our approach to branding prioritizes simplicity and avoids industry jargon to ensure clear communication.
- Collaborative Branding: Branding is not imposed; it's cultivated. We work closely with your team to shape a voice that feels authentic, differentiated, and sustainable.
- Early Engagement: Early and ongoing stakeholder involvement is critical. By building communication throughout the process, we create momentum and ensure smooth execution.
"If you don’t give the market the story to talk about, they’ll define your brand’s story for you."
David Brier
Our Verbal Identity Process
Discovery & Insight
• Audit current messaging and conduct stakeholder interviews to clarify positioning and uncover opportunities to stand apart
Brand Narrative
• Develop a core brand story that reflects culture, purpose, and ambition to define a clear, consistent voice
Voice & Personality Framework
• Translate the voice into a distinctive brand personality to establish character attributes that bring the brand to life
Prototyping and Applications
• Apply the verbal identity to prototype communications to ensure clarity, consistency, and impact across touchpoints
Alignment & Activation
• Finalize the brand platform, and create a creative brief to guide cohesive visual and verbal execution
CASE STUDIES
Click the links below to view our case studies for Messaging:
Deriva Energy (Naming & Messaging)
Open to Debate (Naming & Messaging)
Rubris (Messaging)
English-Speaking Union (Messaging)
Pure Industrial Properties (Messaging)
Eurasia Group (Messaging)
Deriva Energy (Naming & Messaging)
Open to Debate (Naming & Messaging)
Rubris (Messaging)
English-Speaking Union (Messaging)
Pure Industrial Properties (Messaging)
Eurasia Group (Messaging)
About Odgis + Co
For 40 years in the brand design industry, Odgis + Co has developed the expertise to create compelling verbal identities that will work for you. With our extensive knowledge and creative mindset, we find unique, differentiating characteristics of your brand and give them a voice. A voice that is distinct from the competition, a tone that creates a personable connection, and a personality that is approachable, relatable, and sought-after. After all, words and ideas can change the world. Embrace the power of words.