Rebranding ESU: 100 Years

The English-Speaking Union, a global organization, is celebrating 100 years in the USA as a catalyst for fostering global understanding and good will. Through workshops and interviews we established messaging and a blueprint for moving forward into their next hundred years.

They achieve this by:
Expanding minds
Strengthening friendships
Unlocking opportunities 
 
The goal was to strengthen the brand by making it contemporary and relevant for the new generations. The logo mark is based a speech bubble symbolizing a conversation. 
 
ESU USA shares common letter forms (S and U) in different positions forming a visual connection and exchange of ideas. The stacked “S’s" suggest an alignment while the diagonal “U’s" are coming from different perspectives. 

Watch our ESU Rebrand launch video >

The ESU rebranding received a GDUSA 2020 award.

Since the 2019 rebrand, the English-Speaking Union has experienced significant financial growth, with annual revenue increasing approximately 55%, from $3.3 million to $5.1 million, while net assets have grown to more than $29 million.

"Odgis & Co created a fresh exciting new logo for the English Speaking Union of the United States. Launched in our Centennial Year it positioned us for the future yet kept us grounded in our rich history."