2025 GDUSA Design Awards
12/2/2025Odgis + Co is proud to have received an American Graphic Design Award for the Canyon brand identity, created in collaboration with Joe Thompson, Canyon’s Director, and Robert Rosenkranz, founder of the Rosenkranz Foundation.
The name Canyon serves as a metaphor for time—formed over millennia, it reinforces the museum’s focus on time-based media. It also evokes a spirit of exploration, contemplation, and the rare opportunity to slow down and “pause” in the heart of New York City.
The logo exists in both vertical and horizontal orientations. The vertical version points downward, referencing the descent into the Canyon space. Designed for adaptability, the custom font stretches, contracts, and sometimes frames imagery. It dynamically responds to each exhibition’s energy and context while remaining legible and true to the brand.
See Canyon featured in The New York Times here.
ARTnews here.
artnet here.
HYPEBEAST here.
Canyon website here.
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