The brand system is a complete personality with a voice and an attitude, along with a value proposition and the ability to deliver what the consumer expects. It presents a relationship that your audience can depend on and look forward to. It is consistent in all the right ways while also offering surprises and rewards, which makes it all the more fun and satisfying.
By Odgis + Co, featured in Fairfield Business Journal and Westchester Business Journal.
Read the full article here.