Zuckerman Spaeder Brand Refresh

Zuckerman Spaeder, one of the nation’s premier litigation firms, sought to modernize its brand while preserving its legacy. Deeply connected to their existing logomark, the firm wanted an evolution, not a reinvention. We refined the wordmark, introduced a more vibrant, expansive color palette, and selected new typography to express the firm’s confident, collaborative spirit. A comprehensive style manual ensures consistency across all platforms, while the redesigned website feels more approachable and engaging, reflecting the collegial culture of its world-class lawyers and staff. To mark the firm’s 50th anniversary, we created a commemorative logo and a suite of animated assets celebrating its landmark achievements and continued growth.

View their website here.