On March 19th, Janet Odgis was on a panel for the Legal Marketing Association Visual Differentiation: A Business Case for Design over 150 people attended.
Law firm marketing is still very much a vast sea of sameness. Firm after firm seems mired in the same messaging, the same language, and especially the same imagery. Haven’t we seen enough gavels? Enough courthouse steps? Enough Doric columns?
How does your firm rise above this? How can the design of your website, advertising, collateral materials, social media, etc. help you cut through the clutter of an extremely crowded marketplace? How can you use your firm’s style guide to make sure your brand is consistent across all communications?
Our panel of creative professionals addressed these questions and more. They spoke about a firm’s visual strategy and the important — often overlooked — role it plays in effective marketing.
Andy Edelstein (Moderator), Freelance Copywriter and Creative Director
Janet Odgis, President / Creative Director, Odgis + Co.
Fred Loessel - Marketing Graphic Design Manager, Debevoise & Plimpton
Gerben Hooykaas - Executive Director / Branding & Marketing, JPMorgan Chase & Co.
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