Rolex Mentor and Protégé Arts Initiative

Rolex

 
Odgis + Co designs this bi-yearly program, in which famous artists mentor and collaborate with younger ones for a year. Each cycle, this merging of creativity and ideas is shown to the world at an event held at the Koch Theater at Lincoln Center.
 
The challenge here is twofold: we must refresh the design every cycle in a way that keeps things exciting, while maintaining the color and spirit that are hallmarks of the program. In order to accomplish those ends, we use a linear design that depicts the collaboration of talented creatives; the piece’s sweeping lines, meanwhile, celebrate the awe-inspiring architecture of Lincoln Center.
 

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