As individual tiles form a single mosaic, the various attributes of a brand meld into a cohesive personality. The combination of strong offerings and a well-articulated brand personality proves magnetic–it can attract new prospects, inspire customer loyalty, and dramatically increase sales. Today’s guest panel will explore the tangible and intangible components of a brand, paying special attention to the importance of aligning verbal and visual identities with overall brand strategy.
Naming and Messaging
Design and Visual Branding
: Wednesday, December 6, 2017 | 6:00 pm to 8:00 pm
: PwC, 300 Madison Ave (42nd St), New York