Boosting Business Through Multi-Factor Branding

Harvard Business School Club of New York

10/31/2017
As individual tiles form a single mosaic, the various attributes of a brand meld into a cohesive personality. The combination of strong offerings and a well-articulated brand personality proves magnetic–it can attract new prospects, inspire customer loyalty, and dramatically increase sales. Today’s guest panel will explore the tangible and intangible components of a brand, paying special attention to the importance of aligning verbal and visual identities with overall brand strategy.

Speakers:
Allen Adamson 
Strategy 
www.brandsimple.com


Margaret Wolfson
Naming and Messaging
www.riverandwolf.com


Janet Odgis
Design and Visual Branding
www.odgis.com


Gary Kreissman
Moderator
www.s2lmedia.com

When: Wednesday, December 6, 2017 | 6:00 pm to 8:00 pm
Where: PwC, 300 Madison Ave (42nd St), New York
REGISTER HERE

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