NY Women in Business and the FWA had a panel of experts to address tell their stories and share their insights. Each panelist had a different set of skills and perspective to offer. This left the audience with valuable tools and thoughts to consider on the following subjects:
What is branding? Why does it matter? Do you have a brand story? How is it integrated into your marketing strategy? How effectively are you communicating it? Are you using today’s technology to ensure your brand is clear, consistent and resonating across all platforms? Whether ‘you’, the individual, or ‘your firm’, we all want to be unforgettable for the right reasons.
Jennifer Prosek: "Storyteller" - Public Relations
Janet Odgis: "Make Business Beautiful" - Branding Design
Raleigh Mayer: "Gravitas Guru" - Strategist
Maisha Walker: "Internet Strategist" - Digitalist
Giovanna Drpic: "Press Relations, without Pressure" - Journalist
See more at: http://member.fwa.org/events/event_details.asp?legacy=1&id=976045