Everything Is Design | Odgis + Co
Museum of the City of New York
3/16/2015
Everything Is Design: The Work of Paul Rand at the Museum of the City of New York, features more than 150 advertisements, posters, corporate brochures, and books by this master of American design. It was Rand who most creatively brought European avant-garde art movements such as Cubism and Constructivism to graphic design in the United States. His philosophy, as expressed in his work and writings, including the recently republished 1947 Thoughts on Design, argued that visual language should integrate form and function. Born in Brooklyn in humble circumstances, Rand (1914-1996) launched his career in the 1930s with magazine cover design and, starting in the early 1940s, he worked as an art director on Madison Avenue, where he helped revolutionize the advertising profession. He later served as design consultant to leading corporations like IBM, ABC, UPS, and Steve Jobs's NeXT, for whom he conceived comprehensive visual communications systems, ranging from packaging to building signage, all grounded in recognizable logos, many of which are still in use today. Rand’s influence was extended by students he taught at Yale University where I studied with him and did a tutorial. His visually stimulating, yet problem-solving, approach to graphic design attracted devoted admirers during his own lifetime and he remains influential today.
A professor at Yale University from 1956 until his retirement in 1985, Paul Rand influenced generations of young design students, many of whom hold prominent positions in business and academia today.
Sheila Levrant de Bretteville, Director of the Yale University Graduate Program in Graphic Design at Yale University School of Art and Chair of the Dean Search Committee
Margaret Morton, Professor, School of Art, The Cooper Union
Lorraine Wild, Principal of Green Dragon Office
J.P. Williams, Partner of MW
Juliette Cezzar (moderator), 2015 AIGA/NY President and Assistant Professor of Communication Design, Art, Media and Technology at Parsons The New School for Design
Janet Odgis's work from when she was a student of Paul Rand was showed by Margaret Morton. After a summer session at the Yale Brissago, Switzerland studying with Mr. Rand, Janet decided to go to grad school at Yale. In addition to the Yale classes Janet had a tutorial by Mr Rand at his studio/home in Weston Ct. The project was around an exploration of visual semantics "Paul Rand was a very generous and sincere person and an enormous influence and mentor".
After graduation he made an introduction to the Global Design Director of IBM. They became one of the first client of Odgis + Company.
Click here for more information.
Design as Discipline: From the Drafting Table to the Academy
A professor at Yale University from 1956 until his retirement in 1985, Paul Rand influenced generations of young design students, many of whom hold prominent positions in business and academia today.
Sheila Levrant de Bretteville, Director of the Yale University Graduate Program in Graphic Design at Yale University School of Art and Chair of the Dean Search Committee
Margaret Morton, Professor, School of Art, The Cooper Union
Lorraine Wild, Principal of Green Dragon Office
J.P. Williams, Partner of MW
Juliette Cezzar (moderator), 2015 AIGA/NY President and Assistant Professor of Communication Design, Art, Media and Technology at Parsons The New School for Design
Janet Odgis's work from when she was a student of Paul Rand was showed by Margaret Morton. After a summer session at the Yale Brissago, Switzerland studying with Mr. Rand, Janet decided to go to grad school at Yale. In addition to the Yale classes Janet had a tutorial by Mr Rand at his studio/home in Weston Ct. The project was around an exploration of visual semantics "Paul Rand was a very generous and sincere person and an enormous influence and mentor".
After graduation he made an introduction to the Global Design Director of IBM. They became one of the first client of Odgis + Company.
Click here for more information.
