Carey Watermark Investors Branding

W. P. Carey

When W. P. Carey and Watermark Capital Partners formed a partnership and launched a new lodging industry REIT, they turned to Odgis + Co to develop the logo mark and branding system. After interviewing the key team members, we designed a logo that highlights the two different businesses merging their energy and expertise. We also established a palette of colors and fonts for the brand as well as a full roll-out of marketing materials across all media.

Winner: 2015 American Graphic Design Award


W. P. Carey

Carey Watermark Investors 2 Fund Brochure

W. P. Carey

Carey Credit Income Fund Branding


McCourt Brand Refresh

Link Industrial Properties

Link Industrial Branding