Carey Watermark Investors Branding

W. P. Carey

When W. P. Carey and Watermark Capital Partners formed a partnership and launched a new lodging industry REIT, they turned to Odgis + Co to develop the logo mark and branding system. After interviewing the key team members, we designed a logo that highlights the two different businesses merging their energy and expertise. We also established a palette of colors and fonts for the brand as well as a full roll-out of marketing materials across all media.

Winner: 2015 American Graphic Design Award


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Rensselaer Polytechnic Institute

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51 Jay St Advertising