Brand Refresh

Brown Rudnick LLP

Gray animated lines that converge and fade into an abstract building photo with a red bracket and ingenuity wins text
Odgis + Co refreshed the Brown Rudnick brand, redesigning their logo and all of its applications. We took a fresh interpretation of their existing mark and created a dynamic design system for print and web materials while preserving some recognizable elements of their legacy identity. The design system brought to life their new tagline, “Ingenuity Wins”, which conveys the firm’s ability to think outside the box to achieve great outcomes for their clients.
 
We integrated all the brand assets in a holistic system. We designed a comprehensive style guide, templates for pitches and presentations, brochures, alerts, and press releases. By creating key collateral materials as prototypes, we demonstrated its versatility in real situations.  
 
Our goal was to make Brown Rudnick’s identity clean, modern and consistent on all touchpoints, creating an optimal and engaging brand experience.

Black and white logo lock up text with brown rudnick and ingenuity wins text
Style guide pages showing typography, color, line art and photography rules
Practice brochure trim-fold flips to show the 3 panels with text, map of case studies and abstract architectural photo
Powerpoint slides animated to show cover, text slide, tombstone, map and bios
Website mockup showing dynamic architectural crop of building with red bracket and ingenuity wins overlayed
white and red Brown Rudnick business cards

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