Arch Street Capital Advisors Rebranding and Website

Odgis + Co created a visual rebranding of Arch Street Capital Advisors. As a full-service real estate investment and advisory firm, they are experts at connecting their clients while supporting them throughout the entire investment process.

In architecture, the arch is an essential element of building foundation. Not only is the arch a transitional structure, it is also a linking tool. We reflected this concept with the rounded top of the “A” in the new logo wordmark. To bring their mission to life, we animated the logo so the two sides of the “A” in Arch come together to meet at the top.

The website we designed is easily navigable and dynamically uses the green arch as a vibrant graphic that animates across the various images of their properties. Additionally, we created an icon system to identify these different property types. With the new visual identity system and palette, their website is transformed into a fresh, modern, dynamic and holistic entity, ready to meet new challenges and opportunities.

We also developed a flexible branded PowerPoint template to accommodate different forms of presentations. Additionally, we created an email template with multiple design variations. In symbiosis, these elements of visual identity all work together to reinforce the brand look and feel.

Since the Arch Street Capital Advisors rebrand, the firm has continued to expand, surpassing $10 billion in transaction value across more than 50 million square feet and 30+ states, while extending its reach internationally with the opening of a London office.

See Arch website here.

"Odgis + Co assisted our company with a logo redesign, new website and brand refresh. They were methodical and insightful in presenting us with ideas of what our new branding should be. We highly recommend Odgis + Co and found them to be a very thoughtful, creative and well organized team."