Harvard Business School Club Panel
Harvard Business School Club of New York
12/7/2017
A special thank you to the Harvard Business School Club of NY for sponsoring Boosting Business through Multi-Factor Branding at PwC last night. Janet and the panelists enjoyed sharing insights, offering expertise, and answering questions from the audience. Thank you to all who attended and joined our lively discussion!
Panelists:
Allen Adamson - Strategy
Margaret Wolfson - Naming and Messaging
Janet Odgis - Design and Visual Branding
Panel Moderated by Gary Kreissman
"Gary, your gentle and calm 'moderating influence' welcomed the audience (and us). And thank you for thinking of the panel!
Allen, loved your FedEx example--great starter and so enjoyed your humorous inside stories (as did the audience).
Janet–thank you for demonstrating the passion this work, the clean, sleek orienting slides, and reminding us that branding is, in the end, an art–a 'painting'."
- Margaret Wolfson
Odgis + Co is an award-winning brand design studio based in New York City. For 30 years, Janet Odgis has worked with some of the world's most prestigious corporations reinventing ways to define and express their brands. She is a contributer to HuffPost and shares articles on LinkedIn.
Panelists:
Allen Adamson - Strategy
Margaret Wolfson - Naming and Messaging
Janet Odgis - Design and Visual Branding
Panel Moderated by Gary Kreissman
"Gary, your gentle and calm 'moderating influence' welcomed the audience (and us). And thank you for thinking of the panel!
Allen, loved your FedEx example--great starter and so enjoyed your humorous inside stories (as did the audience).
Janet–thank you for demonstrating the passion this work, the clean, sleek orienting slides, and reminding us that branding is, in the end, an art–a 'painting'."
- Margaret Wolfson
Odgis + Co is an award-winning brand design studio based in New York City. For 30 years, Janet Odgis has worked with some of the world's most prestigious corporations reinventing ways to define and express their brands. She is a contributer to HuffPost and shares articles on LinkedIn.
