Debunking the Myths About Large Brand Design Agencies

Over the years, a challenge I have often faced while running a small boutique brand design agency is losing business to larger competitors. The feedback I typically receive is usually along the lines of “the other firm has a deeper bench” or “they can handle everything under one roof.” In this article, I want to take a deep dive in the truth and the fiction when it comes to the advantages of large agencies over small ones.

Facts and Myths About Large Agencies vs Small Agencies

 

Myth #1: 

“We hired a large agency; it will be easier for us because they have everything under one roof.” 

Fact: 

No agency has all expertise across the board and everything under one roof. Some services are outsourced and white labeled. 

A smaller agency, because of its shorter chain of command, allows for a more direct and transparent relationship with their client and team. They can bring in the most experienced players with the necessary related expertise and skills. A smaller agency can work efficiently and seamlessly with their clients.

 

Myth #2:

The person selling you the job is going to be the person working on your job. 

Fact: 

Don’t be dazzled by the appearances of their offices and cast of characters. Typically, large companies send in their most dynamic partners to present proposals and work to the client and then proceed to promptly pass the job along to their teams. You may never see them after that. If you are a small client or have a smaller budget, you may get the intern or junior designer. In a large agency, communication between your company and theirs may slow. Working with a large team can be clumsy and the user experience may leave a lot to be desired.

 

Myth #3:  

When the rebranding process is finished and has been launched a large agency will be available to help you implement further changes.

Fact: 

When it comes to actual ongoing implementation and putting the brand to work, you may be on your own with a large agency or it may be very costly.
A smaller business can bring a brand to life across all media and continue to support you when you need it. The smaller firm is looking for long-term relationships. They want their clients to be successful and grow. Smaller agencies can partner with other experts who are perfectly aligned with your specific type of project. This flexible arrangement of talent is very efficient.

What to Look for in a Creative Agency

When choosing a creative partner, be sure to think about not only price, but value, creativity, team experience, speed, responsiveness, and ongoing support. Larger agencies are generally far more expensive, but it’s not just about cost – it’s also about ROI. Look for a reliable creative partner who will be responsive and attentive to your needs.

One Size Does Not Fit All

Not all businesses are built alike. Every agency has various strengths and weaknesses. The bottom line: You want a creative partner that will be invested in your business’s success.

By Janet Odgis
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