Odgis + Co designed their new firmwide brochure which explains in minimalist graphic terms FTI's robust and complex capabilities. It takes a big picture snapshot of what FTI does and why. It highlights the connection and alignment between FTI and their clients. Using linear forms derived from the FTI logo mark, the story unfolds as the lines take on multiple perspectives, reflecting the way FTI would approach problem solving. The lines depict a journey towards a solution. The white lines are representative of FTI clients, while the branded colorful lines portray FTI. This new design approach was applied by FTI across a number of media and in various other marketing materials, including a video that appears on their website.
FTI Consulting is an independent global business advisory firm dedicated to helping organizations manage change and mitigate risk: financial, legal, operational, political & regulatory, reputational, and transactional.
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