Wall Street Journal Ads

W. P. Carey

 
For the past five years, Odgis + Co has designed W. P. Carey’s ad wrap in The Wall Street Journal’s European edition. The ads promote W. P. Carey’s purchasing expertise for potential clients’ property. We begin by having a brainstorm meeting with the client to discuss the current environment and develop the key message. The strategy that comes out of these meetings also helps develop the positioning, look and feel for ads, both print and digital, for the year.

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