Introducing: Vistana

Odgis + Co is excited to share a new brand launch from Starwood Hotels & Resorts Worldwide, Inc. Working hand-in-hand with the executive management team we crafted the positioning, strategy and design of the unique logo mark for Vistana Signature Experiences, a spin-off of Starwood’s vacation ownership business.
Vistana Signature Experiences is a distinctive name with a more than 30 year history of delivering world-class vacation experiences, helping to shape the vacation ownership industry since the beginning. Vistana Signature Experiences is a better way to see the world, providing experiences that help people live more fulfilling lives. Vistana Signature Experiences is about more—more vistas, more adventures and more opportunities to expand their horizons and see the world in an exciting new way. 
With a unique portfolio of high quality choices, Vistana Signature Experiences’ products are designed to evolve to satisfy the broad demands of leisure travelers both today and into the future.
Vistana Signature Experiences, a distinctive name that delivers a better way to see your world …and make life more fun. 
Click here to see the video announcement on Starwoods website

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