Carey Watermark Investors Fund Brochure

W. P. Carey

 
Odgis + Co developed the logo mark and accompanying brand materials for this new lodging-industry REIT. For the brochure and carrier box, we used a cool palette of colors with gold highlights to embody the excitement of the hotel experience. The pacing of the brochure follows the process of moving through a hotel, starting with the front lobby tile, transitioning to the check-in desk, individual rooms, restaurants, spa and outdoor environment. We art-directed some of the photography for the piece and handled the print production.

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