Blank Rome LLP Brand Refresh

Odgis + Co created a brand refresh for Blank Rome LLP, entitled “Dovetail,” which conveys the firm’s powerful relationship with its clients. The concept of Dovetail represents the intersection of law with business, and highlights how complex business issues intertwine with legal advice in order to advance clients’ strategic goals. Blank Rome seeks to become a trusted advisor to clients, delivering outcomes that address their needs both professionally and personally. We developed a new palette of colors and design system for marketing collateral, print and digital materials (including the Website) while preserving the original logo mark.