Eurasia Group Rebranding

Eurasia Group


Eurasia Group is the world’s leading global political risk research and consulting firm. Their clients range from investment banks, government agencies to major corporations. Founded by Ian Bremmer, a prolific thought leader author and noted lecturer, this fast-growing firm needed a brand that reflected their personality and passionate entrepreneurial spirit.

The Brand Strategy 
We started by interviewing all the key players and selected clients to build the strategy and messaging of the brand. This allowed our creative team along with the client team to craft their story. ‘Politics First’ is the new tagline. This defines the mission of Eurasia Group as in the moment, an unvarnished source for global political insights risks from a country, regional and global perspective.

The Logo
"We live in an era of volatility and uncertainty, one that generates both risks and opportunities for businesses and investors around the world. The Eurasia Group logo reflects this view by using the shape of our initials to symbolize a fragmented globe." — Eurasia Group

The Branding System
The Odgis + Co team brought the brand to life visually by creating the logo system, color palette, stationery, publication templates and a robust website. We developed a visual branding system that was flexible and adaptable to Eurasia Group’s growing branding needs. The end result is a bold and current brand, which takes an unflinching view of the world as whole through the lens of politics.
 

“We’ve gotten lots of good feedback about the design. It’s a keeper!”

Alexsandra Lloyd Sanford, Director of Communications, Eurasia Group

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